|
|
Capture More Customers with Thorough Reconditioning
Getting pre-owned vehicles into showroom condition will bring you more customers and higher profits.
 When a dealership receives a pre-owned vehicle, the first thing that must be determined is whether the vehicle will be a retail unit or be wholesaled. If it is decided that the car will be sold to a retail buyer, it is essential that a complete inspection and reconditioning take place. The time, effort, and expense put into making the vehicle a “front line” vehicle is an investment that will ultimately earn additional profits for the dealership. [ more ]
|
|
Coffee Is for Closers
By Patrick York - Vice President of Marketing
Are you handling customers with credit challenges properly?
Imagine you and your significant other go out to dinner at a nice restaurant. It’s a special occasion, so you are not concerned about price. After enjoying a couple of cocktails, you order two of the best meals on the menu. “Excellent choice,” the waiter says. “But before I submit your order to the kitchen, how do you intend to pay?” [ more ]
|
Bad Company
By Scott Sloan - Director of Loss Control
How high is your “human resource risk”?
Michael Vick, Senator Larry Craig, and Maurice “Hank” Greenberg are three names you don’t normally see in the same sentence. But they are all glowing examples of how the actions of an individual employee can affect an entire organization. [ more ]
|
|