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2005: Countering Industry Challenges with Superior Customer Service
To stay ahead in 2005, auto dealers had to focus more than ever on customer satisfaction.
 2005 presented some tough trials for auto dealers. The “employee pricing” trend made auto sales more unpredictable than usual, and ever rising gas prices dealt a serious blow to larger vehicles, including SUVs and trucks. To make up for conditions outside of their control, auto dealers had to focus on what they could control—the customer’s experience within their dealership. [ more ]
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Coffee Is for Closers
By Patrick York - Vice President of Marketing
Are you looking in the right place for your next Sales Manager?
I see it happen all the time. A dealership in need of a Sales Manager moves its top salesperson from the floor to the desk, because success on the floor must translate into success at the desk, right? Wrong. Just because a salesperson knows how to sell effectively does not mean he or she knows how to inspire others to do so. [ more ]
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Finance & Insurance
By Leean Ott - GAP & Casualty Claims Supervisor
GAP Insurance Is More Important Than Ever
For the past two years, the average new vehicle loan term has exceeded 60 months, the highest it’s ever been, according to Federal Reserve Board statistics. And the average amount financed has reached almost $25,000. Longer loan terms and higher priced vehicles have made GAP insurance an absolutely vital product. [ more ]
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